Urban Outfitters : multi brand shop Urban Outfitters is really similar to Topshop because both include clothes that basically are for teens. This is the reason why the shop is presented in this way. It's very simple and very modern at the same time. They use very interesting decoration, for example some of the lights in the shop are with different colours and they are placed in a very interesting way.
The shop is splited up in 3 floors where each floor has clothes depending on the brand. The brands that the shop contains are : Acne, Iro , boy London, MM6 etc. All the brands are really similar between them because are very artistic minimal designs. The visual merchandising of the shop is very creative illustrations that are printed on the clothes.
The people that usual shop from urban outfitters are more weird were they have more extreme taste and hey are very interested in dynamical dysigns.
Also to promote even more the store and the clothes they employs are teenagers and they are dressed up in a more artistic way so they can catch the eye of the buyer even more easily.
Nonetheless the mood and the music of the the shop is very trendy -fun - funky so the atmosphere can be as much fashionable and artistic the clothes are.
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