b STORE

b STORE is a menswear and womenswear brand located in Mayfair, London (24a Saville Row, W1S 3PR).The store was launched in 2001 as a shoe line, giving new designers and artists the possibility to stock their products and contribute to it. In 2006 b STORE moved to it's current location and started a whole collection that with success, nowadays, it is presented in seasonal collections at London Fashion Week.

Co-owners and creative directors, Matthew Murphy and Kirk Beattie offer a classic and trendy English style with a modern twist that appeals to anyone aware of the latest trends. Besides fashion, the brand is linked to the world of art and music (the best way to check it out is by visiting the store, as its music and visual merchandising entertains anyone). They are also known for their various collaborations with artists and designers from different media, usually presented in their display windows.

b STORE is a very well-known store within the fashion industry, awarded in 2006 'Shop of the Year' at the British Fashion Awards. Furthermore, has appeared in many magazines as Drapers, Marie Claire, GQ, Attitude, The London Magazine, FHM, Dazed Digital, MWB and Selectism (a daily online men's fashion, footwear, lifestyle, design, culture magazine) who constantly refers to many b STORE's products.

Its products are also sold at retailers like Selfridges, Dover Street Market, The Shop @ Bluebird, Diverse, Asos and Paper. Their international stockists are France, Korea, Japan, China and the US.

This store is mainly focused on menswear, known as one of the best independent men's tailors, shirtmakers and shoemakers. However, in it's AW10 collection presented the first complete womenswear collection, designed by Natascha Stolle.

b STORE's webpage keeps their customers informed about all the news of the store through their blog and of course, it offers the online shopping experience with their collections as well as some designers like: Bernhard Willhelm, Berthold, Christophe Lemaire, Complex Geometries, Ian Batten, Opening Ceremony, Peter Jensen, Stephan Scheineder, among others.

And this isn't all, b STORE also has their own magazine, 'b Magazine' created for the same purpose but transmitting in a much more deeper way, complementing and adding everything that the store can't offer.

b magazine is currently in it's third issue, with complete success keeping the reader up to date with the latest fashion trends, London art exhibitions, also covering the music sphere and interviewing and presenting new talented artists.

Relevant information:

-Editorial & Creative director: Jason Hughes

-Editor: Dal Chodha

-Art director: Christopher Colville-Walker

-Designers: Ben Smith and Emily Hadden

-Subeditor: Stephan Takkides

-Fashion Assistants: Isabella Goumal and Tony Cook

-Creative consultants: Matthew Murphy and Kirk Beattie

(Magazine price 5 pounds, available from b STORE and newsagents across the UK)

Finally, b STORE launched it's SS'11 collection with two exclusive films (menswear and womenswear).

The womenswear film is called 'Leaving Dreamland' and describes the up coming collection. Directed by Ivana Bobic and Rain Li.

http://www.youtube.com/watch?v=i3_RkXoftQ0&feature=player_embedded