Browns : multi brand shopBrand:first lines: Dior, Etro, Philip Lim, Versace, Giambatista valli , Chloe , Marc Jacobs , Jil sander , Balenciaga, Marni, Dolce Gabanna, Alexandra wang, Burberry prosum, Bottega veneta, Lanvin , Acne, Moncler, Dries van notten, Balmain, missoni
The shop basically contains first lines of the designers were usually are not clothes for teens.
The mood shop is very classic and calm were when you get in you get in you don't feel very comfortable because is not presented really dynamical with loud music and life.
The visual merchandising of the shop is really close to classical and restricted. They keep this image because the clothes that they present in more chic and classical way.
The prices of the shop are high because the clothes are first lines from really famous brands.
Browns Focus :Multi brand shop
Comparing with Browns store, browns focus is a very trendy girly and modern shop.
The clothes are basically for teenagers because they are more dynamical and more unusual clothes. They might have interesting shapes, designs , colours, sequences, mini skirts etc.
Also the mood of the shop and the way that is presented through it decoration and the music is very dynamical and modern and extreme were this very easy catches the eye of the teenage customer.Through this presentation the clothes come out even more dynamical and they look even more rich and unusual. The shops except from the clothes sells some interesting accessories that they might be also more rock and extraordinary. They might have on them a cross, skeletons, swarovski crystals.
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