SUBCULTURE - MODS

Mod

from Modernist

-Origin: London, England

created from a mix of the beatniks and the Teddy Boys

-Period: late 50s -60s

-Places: London (Carnaby Street and Kings Road) and south England

-MUSIC: African American Soul, Jamaican Ska, British Beat music, R&B.

Clubs were very important!

-STYLE: Obsessed with stylish clothes, very self-conscious and critical

Popuar, fashionable and modern

italian scooters

Men: Italian suits, military parkas, chelsea boots, winklepickers

Women: androgynous look, short haircuts (Bobby hairstyle), simple makeup, miniskirts and dresses

-Symbol: the Royal Air Force logo

-Designers and brands with mod influences: Mary Quant, Ben Sherman and Fred Perry

-Icon: Twiggy